Lead Payinsider's brand awareness and inbound growth initiatives (Founder IP, payment case studies, industry insights, etc.).

Support BD in expanding ecosystem partnerships, including collateral preparation, promotions, industry events, and co-branding activities.

Generating high-quality inbound leads to support BD's client acquisition efforts — at least 5–10 potential client leads per quarter.

Collaborate with clients and BD to produce benchmark case studies and success stories to strengthen brand reputation and ecosystem influence.

Design and optimize sales and partnership materials to ensure consistency and efficiency across BD/AM execution.

Assist in expanding official ecosystem partnerships to build strategic endorsements.

Track and analyze the performance of marketing activities, case studies, and lead conversions to provide data-driven insights for growth strategies.

Maintain the company's social media content output and brand exposure, ensuring consistent visibility among target client segments.

Monitor marketing effectiveness and continuously optimize growth strategies.

3–5 years of experience in marketing, brand management, or B2B growth — experience in payments, SaaS, or cross-border e-commerce is a plus.

Familiarity with marketing campaign planning, industry event execution, social media operations, and content marketing.

Ability to collaborate with BD and AM to achieve ecosystem partnership goals.

Familiarity with product-led growth (PLG-lite) approaches.

Strong data analysis skills, with the ability to evaluate marketing and case study performance through KPIs.

Excellent communication and cross-functional collaboration skills; fluency in English is a plus.